September 24, 2017

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BlackBerry putting itself up for sale -

Wednesday, August 14, 2013

FERMA: A convergence of intent, engagement & perception -

Sunday, August 11, 2013

Nigeria Hits CNN’s List of World’s 12 sexiest accents…. -

Wednesday, August 7, 2013

N452t infrastructure funds from capital market coming -

Tuesday, August 6, 2013

Getting the right staff for your business -

Tuesday, August 6, 2013

Nigeria, others to re-evaluate Trans-Saharan gas project -

Monday, August 5, 2013

How Nigerians use social media -

Friday, August 2, 2013

NSIA to manage N3.4tr pension funds -

Friday, August 2, 2013

GOOGLE UNVEILS MOTO X SMARTPHONE… -

Friday, August 2, 2013

Nigerian Troops Return from Mali, Storm Borno -

Thursday, August 1, 2013

Our role in the $1.09b Malabu Oil mess, by Shell -

Wednesday, July 31, 2013

FG Can’t License Hotels, Hospitality Operators, Says Fashola -

Tuesday, July 30, 2013

Why FG Must Urgently Invest in Efficient Rail System -

Monday, July 29, 2013

Lagos community begins energy generation from waste -

Monday, July 29, 2013

FG to privatise BoI, BoA in 2014 -

Monday, July 29, 2013

Cassava takes pride place in Nigeria’s agro-economy -

Monday, July 29, 2013

Future of Africa in food production depends on training, emerging technologies —Kabba college provost -

Friday, July 26, 2013

Will this fresh initiative against cyber crime work? -

Friday, July 26, 2013

Investors prefer Southwest, says LCCI -

Friday, July 26, 2013

Fed Govt stops project variation beyond 15% of initial cost -

Thursday, July 25, 2013

About Jenga: The Remarkable Business of Creating a Game that Became a Household Name….Author: Leslie Scott

About Jenga: The Remarkable Business of Creating a Game that Became a Household Name….Author: Leslie Scott... NAIJA INTEL

Leslie Scott is my new hero. Existing in a world that’s becoming engorged on the digital wave of electronic gaming, and having succumb to the wave myself (yes, I do moonlight as a video games vendor), its invigorating to hear someone intelligent profess the merits of the board game. Although Leslie Scott’s book lends a heavy emphasis on the business of creating and marketing the game Jenga, it also forges into the philosophical; the Tao of Jenga, if you will. And it is in those places where “About Jenga” shines brighter than any other business book that Greenleaf Book Group has ever produced.

Given Jenga’s near intuitive simplicity, you might expect that it came about nearly by accident, but the truth is that how the game is played is not the same as how it’s marketed. The look, the feel, the precarious situation that Jenga puts its players in, even its name, are the results of a life lived in the pursuit of knowledge. Scott was born in Africa, and educated in Kenya, Sierra Leone, and Oxford. And she has leant the bulk of this pursuit to the launching of the classic game, taking great care to learn the practice of selling an idea, protecting the rights of that idea and launching a phenomenon.

“About Jenga” is not a blueprint for creating a game with mass appeal, rather it is Scott’s exploration of how a mix of fate and effort culminated in the perfect storm to help her push Jenga on the market from the ground up. It is very much a story of a woman up against the world of corporate licensing who discovers a way to triumph in a way that only someone with the intellectual moxy to go up against it in the first place could. It’s inspirational in a number of ways.

SOURCE

IMAGE: www.aboutjenga.com

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