February 23, 2018


BlackBerry putting itself up for sale -

Wednesday, August 14, 2013

FERMA: A convergence of intent, engagement & perception -

Sunday, August 11, 2013

Nigeria Hits CNN’s List of World’s 12 sexiest accents…. -

Wednesday, August 7, 2013

N452t infrastructure funds from capital market coming -

Tuesday, August 6, 2013

Getting the right staff for your business -

Tuesday, August 6, 2013

Nigeria, others to re-evaluate Trans-Saharan gas project -

Monday, August 5, 2013

How Nigerians use social media -

Friday, August 2, 2013

NSIA to manage N3.4tr pension funds -

Friday, August 2, 2013


Friday, August 2, 2013

Nigerian Troops Return from Mali, Storm Borno -

Thursday, August 1, 2013

Our role in the $1.09b Malabu Oil mess, by Shell -

Wednesday, July 31, 2013

FG Can’t License Hotels, Hospitality Operators, Says Fashola -

Tuesday, July 30, 2013

Why FG Must Urgently Invest in Efficient Rail System -

Monday, July 29, 2013

Lagos community begins energy generation from waste -

Monday, July 29, 2013

FG to privatise BoI, BoA in 2014 -

Monday, July 29, 2013

Cassava takes pride place in Nigeria’s agro-economy -

Monday, July 29, 2013

Future of Africa in food production depends on training, emerging technologies —Kabba college provost -

Friday, July 26, 2013

Will this fresh initiative against cyber crime work? -

Friday, July 26, 2013

Investors prefer Southwest, says LCCI -

Friday, July 26, 2013

Fed Govt stops project variation beyond 15% of initial cost -

Thursday, July 25, 2013

How Nigerians use social media

How Nigerians use social media... NAIJA INTEL

With a population of 167 million and 56 million internet users as at December 2012, Nigeria is the biggest internet market in Africa. Of the 115 million mobile telephone subscribers in the country, 35 million use their handheld devices to access internet data services.

Between 2000 and 2012, internet penetration grew from a paltry 0.06 percent to 34 percent, and there are indications that this trend will continue well into 2020.

Nigeria will remain the largest internet market on the continent in the near future because it has a large youth population (one-third of the population is between the 10-24 years age bracket) and a growing middle class estimated at 23 percent (appx. 39 million) of the population by Renaissance Capital in 2011. Nigeria has a fast-growing number of the two classes which traditionally drive internet usage around the world.

In Nigeria, there is a draught in a comprehensive attempt to profile Nigeria’s online users and to give a description of what they do online, where they do it, what devices they use to access the internet, and the factors which affect what they do online at any particular time. Thus BusinessDay Research and Intelligence Unit (BRIU) has investigated the trends and has a comprehensive report on these behaviours. Excerpts of the survey section of the report are detailed below.

Survey methodology

Conducted between May and July 2013, the survey randomly drew respondents from Lagos (82 percent), the FCT, Delta, Edo, Ekiti, Imo, Kogi, Ogun and Rivers online. An online portal which was programmed to reduce the incidence of multiple responses from single individuals was deployed. Questionnaires were then distributed across multiple channels including Facebook, LinkedIn, Yahoo, Gmail and specific company email addresses.

While an online survey methodology allows for tremendous scale and reach, it provides a perspective only on the habits of existing internet users, which are the focus of the research. Additionally, survey responses are based on claimed behaviour.

Most of the respondents are employees in the financial services industry (29 percent), manufacturing outfits (5 percent), public sector/civil servants (20 percent), agriculture (3 percent), while media, ICT and oil and gas account for 45 percent.

How Nigerians use social media... NAIJA INTEL

How Nigerians use social media… NAIJA INTEL

More than half are mid-level management staff; senior management staffs make up 16 percent of sampled individuals, while non-management personnel make up 21 percent of respondents. Only 7 percent are business owners.


IMAGES: www.athgo.org / www.socialmediamanagements.com



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